Posts Tagged ‘writer’
After much interest in the original version of the ebook 'Winking in the dark' and with equal interest in the complimentary workshops explaining these incredibly cost effective and successful marketing and PR techniques, Chris has decided that it is time for an updated version of the book.
He is therefore looking for some volunteers to…
Think like a publisher
09Apr
The days of spending big budgets on advertising and media agents has long gone, particularly for the SME. Some of the traditional activities are still important and do have a role but that role continues to change to meet new media and technologies. Most of the smart marketers are now finding ways to talk to…
The UK is still not ready to embrace advertising that is targeted to our behaviour on the web. A new study released by Addvantage Media shows that over half the UK would opt out of this type of advertising if they were given the choice.
This is a contentious issue because it works based on…
In my early years of selling for a well-known bank I was trained to sell on the first meeting and to hit a minimum of two sales every day, I wasn't with them for long, I soon got the bug to run my own business and have had the same bug for more years than…
I have been, and continue to be very vocal when it comes to the importance of what I call the DNA of business, Vision, Mission and Values. It's nice to see that three years after I started to refer to these and the development of culture in business as DNA, that everyone is doing the…
I was looking through some old notes over the weekend and I came across some notes I took when I was in a meeting with my first ever business mentor. It’s been so long that I’d almost forgotten what a great help he’d been and how important the lessons I learnt were. So I figured…
Chris Batten sales guru, entrepreneur, writer, adviser and founder of the business development consultancy Zennyo (www.zennyo.com) announced this month that he will not only release a reworking of his first book, Mind The Gap, as an e-book on his new site but also that he is about to launch an entire series of books which…
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