Brand Storytelling needs to be bedded deep in your business

13 Feb 2017

Winking In The Dark A few years ago I wrote a short book about on and offline marketing and how the world had changed. I wrote about how it was no longer good enough to do things the old way, interruption techniques don’t win hearts and minds and if we were going to make progress we would need to be communicating directly with our customers…

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Posted by Chris Batten

Selling. A dirty word, or must have skill?

26 Jan 2017

Introduction Pull up a chair and get comfortable. I’m going to take you back in time to when I took my first sales job, straight out of the Army. One minute I was in N.Ireland on active duty and 24 hours later I was in Swindon, all dressed up in civvies for my first ever sales training. It was unbelievable, 14 days later I was…

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Posted by Chris Batten

Please stop selling to me!

24 Jan 2017

Introduction to my Rant Not what you’d expect from a self confessed sales junky like me! Of course being a sales junky is not what it may first appear to be. It simply means I like the skills used for selling, I like talking about them, discussing them and practicing them too. Some of my best presentations and short talks are about sales. In my…

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Posted by Chris Batten

Sales and why most business leaders worry about them…

20 Dec 2016

Introduction More business leaders worry about sales than any other subject. Of course lack of sales volume will lead to a range of other worries, to keep the business leader awake at night! But for now I just want to focus on worrying about sales, and two things you can do to change that! Most business leaders worry about sales because they simply don’t get the performance…

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Posted by Chris Batten

Design is a ‘must have’ for success

17 May 2016

Design in business is an essential component of success. When I refer to design, I am talking about the entire business not just the business cards, letterhead and website! Design touches every aspect of business, or at least it should do. In reality I should really be saying that lack of design touches most businesses. When I talk about design in business I am looking…

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Posted by Chris Batten

We all need someone to talk to

17 May 2016

I seem to be spending increasing amounts of my spare time helping others in business to see the wood for the trees, in between developing my own specialist profiling business Animus Scisco, and running my own independent non-executive director and business advice service. From time to time I look up from my screen, take a breath and realise that I tend to neglect my own…

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Posted by Chris Batten

Advantages of appointing a Non-executive directors

17 May 2016

I want to look at the advantages of non-executive directors. There are many advantages for such an  appointing to your board, on a part-time basis, here are just a few that are certainly worth your consideration: Taking advantage of their experience – The NED can fill a valuable gap in a small business owner’s experience, or can even add some specific industry knowledge on a…

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Posted by Chris Batten