You should never underestimate the power of a good narrative. Creating and then telling your compelling Brand Story is a key element to the generation of greater levels of business. Attracting new opportunities is all about winning the hearts and minds of those you need to influence most. But your Brand Story is so much more than just the written word. It goes far deeper into your business than just our web content, about page, or slogans and catchphrases.
It really doesn’t matter how big or small your business, or what stage of development you are at, the rules for a great business are still the rules. The only difference between big and small is the number of zero’s on the balance sheet!
The story behind your Brand starts with a strong foundation, your core values, and the culture of your business. Think of the brand story as the personality of your business, those traits over and above the product or service, that demonstrate to the outside world that you are good to do business with. Creating an attractive persona that helps to win support, trust, and ultimately more business.
Let me assure you, there is no such thing as an ordinary story behind any business, we are all individuals with interesting stories to tell, many are also motivating and exceptional. The problem is there is not enough design or creativity allocated to their construction and exploitation. My mission is to breathe life into and animate your brand story using my experience and creative thought process in collaboration with you and your business. All brand stories will be different and will also reflect the true nature of your business, that said there are some fundamental navigation points they will all follow: